Olympics sponsor status does not guarantee brand awareness, says survey

With Rio 2016 looming, a new UK survey suggests that being an official Olympics or Paralympics sponsor is not necessarily an effective way of ensuring long-term brand awareness, although it can prove effective for major names.

by Sandra Halliday
London 2012's most memorable sponsor was Coca-Cola, the survey said
London 2012's most memorable sponsor was Coca-Cola, the survey said

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