In a statement, PGt Advertising said: "The agreement will see both agencies working together to provide a full range of communications services to current mutual clients, while extending PGt Advertising’s global network and allowing Grayling to offer clients premium PR and communications services in Iran."
Tehran-based PGt Advertising was founded in 2003 by Alan Cordier, formerly of Middle Eastern ad agency Osterads, which at its peak operated across four countries in the region (United Arab Emirates, Iran, Kuwait, Saudi Arabia), as well as the UK. Clients have included Philips, Samsung and Nokia.
Jonathan Shillington, MD, Middle East at Huntsworth-owned Grayling, said: "We welcome PGt Advertising into the Grayling network as Iran is an increasingly important market for many of our internationally focused clients. It is vital to have a partner that we can trust and PGt Advertising has a proven track record of delivering quality communications.
"This affiliation will further enhance our global network and ability to provide a unique mix of public relations, public affairs, digital and consumer marketing, to create measurable advantage for our clients."
PGt Advertising MD Sam Cordier said: "As Iran opens up its arms to the world, we are proud to be able to offer our clients a truly integrated international communications reach and quality of service."
Grayling is the latest Western agency to make moves in Iran following the historic lifting of US sanctions last summer. Italian PR agency SEC Group and emerging markets-focused agency Speyside Corporate Relations have also said they would be entering the country.