In brief: PHA to handle SharkNinja launch, Rede hires Instinctif, Wild Card wins KitchenAid

PHA to handle SharkNinja launch, Rede hires Instinctif and more from PRWeek UK

PHA to handle SharkNinja launch

London agency PHA Media has been appointed by electrical appliance firm SharkNinja, to manage the launch of the Ninja Coffee Bar in the UK. PHA Media has been tasked with supporting the launch of the Ninja Coffee Bar and showcasing the product as a key Christmas gift for 2016, through a six-month campaign.

Rede hires Instinctif

Rede Partners, an independent fundraising and secondary adviser to the private equity industry, has appointed Instinctif Partners as its retained corporate PR adviser following a competitive pitch process. The activity aims to support Rede Partners as it continues its growth trajectory since being founded in 2011. Partner Nick Woods leads the Instinctif team.

Wild Card wins KitchenAid

Wild Card has been appointed to handle all PR related to the London store opening of kitchen appliance brand, KitchenAid. The brand will open its first official store on London’s Wigmore Street in September. Alongside the launch, Wild Card will be responsible for raising the profile of KitchenAid’s existing Serious About Food Council campaign, including appointing and announcing ambassadors.

Frank's b2b appointment

The b2b logistics technology business BigChange has appointed Francis, the corporate division of Frank, after a competitive pitch to raise its b2b and corporate profile across the UK business spectrum. BigChange has the aim of reaching £100m turnover within the next five years of trading.

John Williams leads IPREX EMEA

John Williams has been appointed EMEA president of IPREX, a network of independent PR firms with a total of 115 offices worldwide. Williams is the founder and CEO of IPREX's consumer partner in the UK, Mason Williams Communications.

Grifco wins Tauck

Grifco PR is now handling the UK PR for Tauck, an escorted travel company, which offers "trips of a lifetime" to individuals, couples and families around the globe.

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