PUBLIC SECTOR: WellBeing plans ovarian cancer awareness push

WellBeing, the fundraising and research arm of the Royal College of Obstetricians and Gynaecologists, is to launch a PR push to raise awareness of ovarian cancer.

Titled 'Say knickers to ovarian cancer' and due to launch in May, this is WellBeing's first PR campaign about the disease. If successful it will be repeated annually.

Talks are taking place with TV personalities, including Cilla Black who is a patron of the charity, to act as the public face for the campaign.

Research shows the disease is largely hereditary and has a high fatality rate for sufferers. The five-year survival rate is just 29 per cent. It also cannot by detected by a smear test.

The campaign aims to urge women to be more aware of their family medical history and the symptoms, which include abdominal swelling and tiredness.

WellBeing PRO Sam Rideout said: 'The aim is preventative - to make sure it is detected as early as possible.'

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