The charity, which funds projects focusing on prostate cancer, testicular cancer and suicide prevention through money raised by moustache-growing challenges in November, has been in discussions with a number of agencies.
In October last year, Movember's then head of marcoms Paul Mitcheson told PRWeek that the charity needed to move beyond solely being a fun, eye-catching fundraising facial hair challenge, and get men to take action to improve their health. It is understood that this will be a key part of the new brief.
Mitcheson was promoted to the role of country director for UK and Europe in June - and was succeeded in his old role by Helena Jennison, formerly of Comic Relief, who had been with Movember in a partnerships role since October 2015.
Mitcheson confirmed that the charity was looking for support. "Over the years the Movember Foundation has worked on a project basis with a number of PR agencies for health and consumer activations. We do not employ a retained agency and can confirm we are talking to a number of agencies for a consumer campaign in the UK later this year," he said.
Mitcheson said this new brief would have no bearing on its relationship with Ketchum, saying: "The Movember Foundation operates across 21 countries around the world and has an ongoing, successful and valued relationship with Ketchum at a global level headed up out of their London office."
The charity was started as a challenge among friends in Australia in 2003. It officially launched in the UK in 2007 and continues to expand globally.