A pair of free tickets to the PRWeek UK Awards in London in October is up for grabs for PR professionals who take part in the short online Q&A, which will form the basis of features on the PR/journalist relationship in both PRWeek and Press Gazette.
Journalists who take part will enter a prize draw to win tickets to Press Gazette’s British Journalism Awards in December.
The survey, which may be completed anonymously and takes about 10 minutes, asks PRs if they think journalists understand the requirements of PR professionals' roles today. It also questions whether they think journalists are generally polite towards PRs, and if they are as influential now as in the past.
Other topics include pay, job satisfaction, and whether PRs make good journalists.
The survey contains separate questions for journalists, who are asked if they think most PRs are up to the job, if PR is a difficult profession, and if they see themselves moving into comms one day.
Danny Rogers, PRWeek UK editor-in-chief, said: "The relationship between PRs and journalists is vital for a healthy media, but sadly the harmony can be dogged by misunderstanding and mistrust on both sides.
"This survey aims to get to the heart of what matters most in the relationship, particularly in the modern media landscape, and will shine a light on what can be done."
The survey will close on Monday 8 August. Click here to take part.