The brief includes delivering creative PR plans to support all of the publisher’s major video game launches in the UK, from South Park: The Fractured But Whole (see predictably offensive trailer, below) to Ghost Recon: Wildlands. Stripe will also support Ubisoft with its corporate positioning and issues management in the UK.
Stripe’s MD Chris Stevenson, who joined the firm in January, told PRWeek that the agency had been appointed for an initial two years and is Ubisoft’s sole agency. Stripe will manage the account from the London office that Stevenson launched.
Mark Slaughter, Ubisoft UK’s marketing director, said Stripe had "showed strength in that it could not only deliver great product campaigns but also help us realise our ambition to be recognised as one of the world’s leading entertainment brands".
Stripe, which is owned by Cello Group, has a client roster that also includes Magners and Paddy Power.
Ubisoft was in hot water with social media users earlier this year after a Twitter user flagged up that it had sent out a game development survey that only seemed to allow men to participate. The firm said it was due to a setup error, which was remedied.