When competing brands engage with each other on Twitter, it’s usually in the form of a burn or used as an opportunity to brag about a better deal they are giving consumers.
But on Wednesday, Chipotle and Jimmy John’s used the social media platform to basically profess their love for one another – multiple times throughout the day.
It all started when a Twitter user posted that she couldn’t decide whether to eat at Chipotle or Jimmy John’s.
@BaileighLaipply @ChipotleTweets Why limit yourself, get both!
— Jimmy John's (@jimmyjohns) July 27, 2016
@jimmyjohns @BaileighLaipply Agreed. You deserve it all. -Dre
— Chipotle (@ChipotleTweets) July 27, 2016
Other people started tweeting about the same dilemma they were having, and both chains responded, telling them to alternate lunch plans between the two restaurants.
@p_lewandowski1 Just alternate days so you don't have to decide and can focus on your studies. -Dre
— Chipotle (@ChipotleTweets) July 27, 2016
One Twitter user said she wanted a relationship like Chipotle and Jimmy John’s has.
@hattiejacobson3 @ChipotleTweets pic.twitter.com/9ehFvdjtY0
— Jimmy John's (@jimmyjohns) July 27, 2016
@jimmyjohns @hattiejacobson3 Yes, all the hearts. -Dre
— Chipotle (@ChipotleTweets) July 27, 2016
@hattiejacobson3 @ChipotleTweets Besides ?? pic.twitter.com/zh4yz5eZ6e
— Jimmy John's (@jimmyjohns) July 27, 2016
@IAMCHRISTOPHERC @ChipotleTweets pic.twitter.com/WDVfvUcPLN
— Jimmy John's (@jimmyjohns) July 27, 2016
@jimmyjohns @IAMCHRISTOPHERC Definitely both. One for now and one for the road. -Dre
— Chipotle (@ChipotleTweets) July 27, 2016
And if this wasn’t enough proof there is a romance brewing between the chains, Chipotle even asked Jimmy John’s: "Are you feeling freaky?"
@jimmyjohns Are you feeling freaky? Not in front of fans. @hattiejacobson3
— Chipotle (@ChipotleTweets) July 27, 2016
We’ll be staying tuned to see how this love story progresses.
