40 Under 40 2016: MacKay Jimeson

Senior director of corporate affairs, Pfizer, 36

40 Under 40 2016: MacKay Jimeson

MacKay Jimeson successfully led corporate affairs for Pfizer’s $7 billion internal medicines group, serving as a spokesperson and managing media relations for several years on important issues.

Most recently, he became senior director of corporate affairs, taking on global public policy, government affairs, communications, and CSR for the cardiovascular metabolic disease business and neuroscience and pain business.

Jimeson works hand in hand with business leaders to establish Pfizer’s reputation as a leader — and ultimately drive revenue.

His flawless past six years with the company — marked by resourcefulness, creativity, and a willingness to always take the time to find a solution — made him a shoo-in for the new role.

He grew favorable news coverage of Pfizer by 900% through proactive outreach to global top-tier media, even earning kudos from journalists themselves. He managed such complex company news as its loss of exclusivity for cholesterol-lowering drug juggernaut Lipitor when the patent expired.

The company rolled out Lipitor for You to encourage patients to stick with the brand name. The press effort resulted in more than 2,000 articles and drove enrollment increases. The Viagra home delivery launch saw 1,000 orders placed within 48 hours and 47,000 unique page views following an aggressive media strategy he implemented, while a global kickoff for Sayana Press, a single-use birth control injectable aimed at underserved women in developing countries, reached millions via its digital strategy.

Along the way Jimeson was tapped as an adviser to Sally Susman, EVP of corporate affairs for Pfizer, providing counsel on executive communications and public and corporate affairs.

Jimeson honed his policy savvy and community-minded instincts as a press aide and press secretary to Governor Jeb Bush when Bush governed Florida, from January 2001 to 2005. He served as a spokesman on recovery efforts after major hurricanes and developed early digital campaigns. He was also worked on Senator John McCain’s 2008 presidential campaign in Florida.

- He provides PR and regulatory counsel to Remmy, an app he invested in that provides food allergy information to consumers.

- As a father of three, he gets involved in local issues. He was recently elected chairman of the FairTV Commission, which provides oversight of the education and government public broadcast platforms for Fairfield, Connecticut.

- Returning to his roots, Jimeson was active in the Jeb 2016 presidential campaign, including co-chairing Mission: NEXT, an effort to engage millennial voters.

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