We’re not sure how often Elisabeth Diana updates her profile pic, but suffice to say she’s on top of all things Facebook. As head of global corporate communications of the ubiquitous social media giant, Diana leads comms for Facebook's $18 billion advertising business and oversees its corporate communications.
Diana rose in Facebook’s ranks quickly, starting as a PR manager leading comms for small business and advertising measurement. She now has oversight for all monetization and advertising, corporate, data analysis, and internal communications for the company.
Diana also serves a key role in supporting and advising Facebook COO Sheryl Sandberg, the head of global sales and marketing David Fischer, and other key executives. Safe bet that Diana knows all about leaning in.
But before Facebook, Diana worked for another brand that most use daily: Google. There she managed global communications and public affairs and led monetization communication for AdSense and Google Analytics. Prior to that, she worked for ad agency Publicis & Hal Riney, where she led brand planning and advertising strategy for global clients such as Sprint, HP, Chimay, and PayPal. Diana also had stints at The OutCast Agency and Focus Features/NBC Universal.
At Facebook, she started the Small Business Community Engagement program — a global initiative. The program resulted in a significant increase in product adoption and several million additional small businesses on Facebook. Diana also played a pivotal role in telling the story of Facebook's advertising business in the run-up to the company’s IPO, as well as afterward. She has continued to manage the brand’s ongoing narrative illustrating that its unique kind of advertising is not only effective, but is also more impactful than traditional advertising.
Diana manages communications for many partnerships that support this narrative, including Datalogix and other third parties to measure Facebook advertising more effectively.
She also ensures the company’s narrative remains intact while participating in press stories on Facebook’s advertising goals, mobile ads, and the like, including recent articles and videos by Bloomberg, Business Insider, CNBC, and Wired.
- Diana is a founding member of TrustInAds.org, an industry body (with Google, Facebook, Twitter, Yahoo, and AOL) that brings awareness to consumers about online ad-related scams and deceptive activities.
- She is a regular volunteer instructor at the Academy of Art San Francisco, where she taught an advertising planning class.
- Recently, Diana has been perfecting her near-fluent Spanish.