40 Under 40 2016: Reggie Dance

VP, Coyne PR, 39

40 Under 40 2016: Reggie Dance

With an impressive 15 years of experience, Reggie Dance has already made a big impact, handling PR for top brands — including Pepsi, McDonald’s, Philips, Sharp Electronics, and Boost Mobile — while working at 5W, MWWPR, MSLGroup, Weber Shandwick, and now Coyne PR.

During the past four years at Coyne, Dance has been one of the firm’s most resourceful team members at pursuing new business. He’s spearheaded a team within the automotive group for Fiat Chrysler and, in 2015, Dance’s passion for multicultural marketing led Coyne to form a dedicated division.

Its clients include the USA Swimming Foundation, which encourages families to teach children how to swim to prevent childhood drowning, and the Hip Hop Caucus, a nonprofit and nonpartisan organization that connects the hip-hop world and inner city communities to the civic process, including raising voter awareness.

He’s an award winner, too. Most recently, Dance’s campaign for the USA Swimming Foundation earned an Honorable Mention at the 2016 PRWeek Awards.

"Reggie is an incredible mentor, strategist, and PR professional. We are lucky to have him on the Coyne team," says John Gogarty, the firm’s president. "From sports, restaurant, and entertainment to tech and multicultural, Reggie’s "client-first" approach has defined his career. I’m not sure I’ve ever encountered a co-worker or client who didn’t love working with him."

A basketball player and sports fan, Dance worked on McDonald’s All-American Game, which brings together top basketball players from high schools across the country for an exhibition game — its participants often go on to be the most elite NBA ballers. Dance also helped launch McDonald’s first All-American Girls Game. He managed a number of events for McDonald’s with high-profile athletes, including former Los Angeles Lakers player Kobe Bryant and tennis stars Venus and Serena Williams.

Moreover, Dance enjoys sharing his enthusiasm for the industry. He organizes a biannual networking event on behalf of Coyne, at which influencers and decision-makers can meet and collaborate. In addition, Dance is a longtime member of the National Black Public Relations Society and its New York chapter.

- He founded an independent PR company, RDPR Group.

-  Dance is a member of 100 Black Men of New Jersey, an organization dedicated to presenting positive role models to black children, as well as creating health and wellness initiatives in underprivileged areas of New Jersey.

- He has played in the competitive Nike NRF invite-only basketball league for sports and entertainment professionals.

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