The group wants a new agency roster in place by the end of September to support Madame Tussauds and the London Eye, as well as other London attractions. This will include retained agencies, and a roster of firms to be called on for seasonal projects and campaigns.
Interested agencies should contact the the Merlin Entertainments press office directly.
Exposure will not be asked to repitch, with PRWeek understanding Merlin is looking for fresh ideas, but both it and Freerange will carry on work until the new appointments are made. Exposure’s digital remit remains across the aquarium and Merlin theme parks Alton Towers and Thorpe Park.
Chloe Couchman, head of PR for the attractions in question, said the agency search followed a push by the Merlin in-house team to implement new PR systems and measurement.
Couchman told PRWeek that the company wanted to find agencies that were "creative and responsive but also understand the power of shareable content", and were capable of "strong" experiential launches.