The Premier League has contacted a number of agencies about its requirements, but remains at a very early stage in the search process.
At the start of the year, the league announced a new brand identity, designed to work better on digital and mobile platforms, which will come into force when the 2016/17 season starts in August. It also said it would say goodbye to title sponsor Barclays, and hello to a new creative agency to help reposition the league.
PRWeek understands that appointment has been made, with an announcement due shortly.
One of the PR professionals contacted as part of the search for a comms agency said that one of the roles of the agency would be to communicate the league's CSR activities and the benefits of football to society. This would mark a continuation of the Spirit of the Game campaign for outgoing lead sponsor Barclays, run by HSE Cake.
The Premier League does not currently retain a PR agency but has worked with several on an ad hoc basis. Before the work went in-house, the agency Westminster Strategy operated the league's press office between 1994 and 2000.
A spokesman for the league said it was unable to comment.
Surprise 2015/16 champions Leicester City travel to Hull City to kick off the new season at 12.30pm on Saturday, 13 August.