SAN FRANCISCO: Publicize has partnered with The Founder Institute to provide free and discounted PR services to its network of startup companies.
The Founder Institute, also known as FI, is a Silicon Valley-based company that gives its members a step-by-step program to help them grow their start-up business.
The companies that complete FI’s program -- currently totaling more than 2,100 -- will have access to Publicize’s journalist database as a result of this partnership. They will also receive a free 30-minute media relations consultation via phone, as well as $200 in credit toward Publicize’s PR solutions.
"To me, it’s all about cost-effective growth," said Conrad Egusa, CEO and founder of Publicize. "Even as a [startup] founder myself, if I found a [situation] where I could invest a dollar into marketing and get $1.10 back, I would do that as much as possible. It makes sense to pursue that."
Prior to his current role, Egusa was a former VentureBeat writer that covered startups. He founded Publicize in 2014 as a company that specializes in servicing entrepreneurs in response to practices that "price gouge" startups, he said.
Headquartered in Medellín, Columbia, with offices in New York and San Francisco, Publicize’s services are offered at a month-to-month rate of $399 that minimizes risk for clients and has a refund guarantee of up to 100%.
Though this partnership is pro bono, it will also help promote Publicize across FI’s network, spanning 60 different countries worldwide. A statement said Publicize will be featured in FI’s curriculum.
"I don’t have any plans to sell the company," Egusa said, when asked how this would affect his business. "If we were to look at this in a one or two-year timeframe where we’re looking to sell the company and how we maximize that, [this partnership] might not make sense."
FI program alumni include iCarsClub, a peer-to-peer car rental service based in Singapore with operations also in China, and Udemy, a website that offers more than 40,000 online courses.