WASHINGTON, DC: The Milk Life campaign has teamed up with the U.S. Olympic Committee to show the benefits of drinking milk.
The 30-second ad follows Caitlin, a "future U.S. Olympic hopeful" from childhood to competing in the Olympic Games. She progresses from a toddler playing in a swimming pool to a competitive swimmer. The spot focuses on how her mother’s love and encouragement, in the form of encouraging notes attached to milk bottles, helped Caitlin become an Olympian.
The Milk Life campaign is run by the Milk Processor Education Program (MilkPEP), a group funded by the nation's milk processors that is committed to increasing milk consumption. Milk Life is running the advertisements as part of its official sponsorship of the U.S. Olympic Committee.
Caitlin is revealed to be 2012 Olympic Games swimmer and bronze medal winner, Caitlin Leverenz. A voiceover says nine out of 10 Olympians drank milk growing up. The ad ends with Caitlin leaving a note on a gallon of milk for her mother saying, "Couldn't have done it without you!"
The spot is the first national TV and digital ad for the Milk Life-Olympics sponsorship.
The campaign teamed up with advertising and marketing agency Campbell Ewald to create the 30-second ad. The spot will air on NBC affiliates and online during the Olympics.