REDWOOD CITY, CALIFORNIA: U.K.-based Dynamo has launched a sister firm in Silicon Valley called Dynamo Communications to support the agency’s U.S. clients.
The unit will be helmed by Heather Delaney, who has been with the firm since soon after its inception in 2010. She created Dynamo’s consumer tech and crowdfunding divisions - the latter has raised more than $25 million in pledges for companies worldwide.
An updated agency website uses the same URL but delivers a different experience for U.S. clients, which include 3Doodler, NComputing, and WowWee, in addition to current crowdfunding assignments.
Sydney Wiseman, brand manager at robotic and entertainment products company WowWee, said in a statement: "Dynamo's drive, charm, expertise, and enthusiasm sit perfectly within a Silicon Valley environment and we're happy to have the U.S. team as an extension of our own."
Delaney explained that Dynamo owes a "significant part" of its income to U.S. and global clients and opening an office in Silicon Valley brings it closer to those clients and on-the-ground issues.
"Consumer tech has always been a passion, so is crowdfunding," she added. "Three years ago it was difficult because no one understood what it was. There are now globally known crowdfunding platforms and companies that have come out of it."
She said companies must look beyond their individual passion points and speak clearly about this type of product, taking a step back to see what will engage consumers.
Dynamo's revenues in 2015 totaled £1.4 million, up 30% on 2014, according to PRWeek's latest Agency Business Report rankings.
Earlier this year, the agency rolled out a VR division with Santa Clara-based gaming graphics company Nvidia as its founding client. In 2013, Dynamo won three PRWeek UK Awards for its work with 3D printing pen company 3Doodler on a Kickstarter crowdfunding campaign.