Agencies and brands are urged to put forward case studies that will be used as part of extensive coverage on influencers in the September edition of PRWeek.
We will be looking for a short overview of the campaign and what it involved. Crucially, the case studies must demonstrate how the influencer tie-in was beneficial to the brand, using data such as sales, engagement or followers. At least four good quality photographs will be required.
We are defining influencers as individuals or 'collectives' that have gained a significant following organically on social media and can influence the public’s purchasing decisions or behaviour. It does not include ‘traditional’ celebrities who have a large following on social media as a result of their pre-existing celebrity status.
Please send case studies, of no more than 300 words, to firstname.lastname@example.org by Wednesday 27 July. PRWeek will select the ones to use in the September edition of the magazine.
The agencies and/or brands behind the campaigns may also be approached for more general comment on influencer marketing.