Brands are using Pokémon Go to lure consumers into their stores. The game encourages players to walk around their neighborhoods looking for virtual Pokémon characters on their smartphones.
Pokémon Go is less than a week old but already experiencing the same levels of daily interaction as Twitter, so brands are finding their own way of getting in on the craze on social.
Some companies, such as Strand Book Store, are even lucky enough to be featured in the game as "Poke Stops" – AKA locations where players can collect supplies or let their characters do battle.
Check out the tweets below.
Strand Book Store
Consumers are also giving certain brands, such as Applebee's and Walmart, shout outs on social media, tweeting about Pokémon Go characters showing up at their locations.
Applebee's is lit with Pokemon pic.twitter.com/Md5w3lgtFC— Jessie Ziegemeier (@jesszigg) July 10, 2016
Police departments across the nation and even some universities, meanwhile, are tweeting out PSAs concerning the distracting new game, reminding users to stay vigilant.
Be mindful on what you play online, A String of armed robberies perpetrated by suspects who targeted their victims using Pokémon Go. RH— PPD 35TH District (@PPD35Dist) July 11, 2016