Brands are using Pokémon Go to lure consumers into their stores. The game encourages players to walk around their neighborhoods looking for virtual Pokémon characters on their smartphones.
Pokémon Go is less than a week old but already experiencing the same levels of daily interaction as Twitter, so brands are finding their own way of getting in on the craze on social.
Some companies, such as Strand Book Store, are even lucky enough to be featured in the game as "Poke Stops" – AKA locations where players can collect supplies or let their characters do battle.
Check out the tweets below.
Extra batteries, beef jerky, and more: The @BestBuy in Virginia Beach is helping #PokemonGO trainers #CatchEmAll pic.twitter.com/833mmOlUdG— Best Buy News (@BBYNews) July 11, 2016
We're just going to retweet this in case you missed it. #PokemonGO https://t.co/466RCZ7yFD— Cinnabon (@Cinnabon) July 11, 2016
It was an obvious choice. #PokemonGO pic.twitter.com/42fUoxmecu— Arby's (@Arbys) July 11, 2016
Remember to watch where you're walking while you catch 'em all! #PokemonGo is better with #ZooFreeWiFi! pic.twitter.com/1vEiPzCMGd— Cincinnati Zoo (@CincinnatiZoo) July 11, 2016
When you get to work and you don’t see a Pokéstop… #PokemonGO pic.twitter.com/gNIETIRWYN— Monster (@Monster) July 11, 2016
Strand Book Store
Get your restock of pokeballs at the Strand! ?? Your favorite literary #PokeStop destination. #PokemonGo pic.twitter.com/M9ofttfLJP— Strand Book Store (@strandbookstore) July 11, 2016
Which Pokemon have you caught so far? Find an Optimum WiFi Hotspot and #PokemonGo ?? pic.twitter.com/5jr4BMQwdK— Optimum (@optimum) July 11, 2016
JUST ANNOUNCED: #DurhamBulls to Open Ballpark to Fans for #PokemonGO— Durham Bulls (@DurhamBulls) July 11, 2016
Details: https://t.co/MiMacGQDPX pic.twitter.com/ZdZIfuVTzc
#PokemonGO draining your battery? Try these button batteries from @amhistorymuseum. Durable! https://t.co/XH0BMpY72M pic.twitter.com/JfXNRAgNbF— Smithsonian (@smithsonian) July 11, 2016
There's a Jigglypuff in a @WWE ring? Go get it, @SashaBanksWWE!!! #PokemonGO https://t.co/fn0hOQJ6A0— WWE (@WWE) July 10, 2016
Consumers are also giving certain brands, such as Applebee's and Walmart, shout outs on social media, tweeting about Pokémon Go characters showing up at their locations.
Applebee's is lit with Pokemon pic.twitter.com/Md5w3lgtFC— Jessie Ziegemeier (@jesszigg) July 10, 2016
Yes, I am wandering the aisles of Walmart playing #PokemonGO. Judge me. pic.twitter.com/4B5QtZIJju— Colby Gallagher (@ColbyKGallagher) July 10, 2016
Police departments across the nation and even some universities, meanwhile, are tweeting out PSAs concerning the distracting new game, reminding users to stay vigilant.
Yeah we know Charizard is rare but don't let Officer Monello & his new partner catch you! Don't #CatchEmAll & drive! pic.twitter.com/S0ipjYTDeY— NYPD 19th Precinct (@NYPD19Pct) July 11, 2016
Be mindful on what you play online, A String of armed robberies perpetrated by suspects who targeted their victims using Pokémon Go. RH— PPD 35TH District (@PPD35Dist) July 11, 2016
Pro Tip: When hunting on Comm Ave, always look where you're going and cross the street safely! #PokemonGo pic.twitter.com/k2kBY70E6P— Boston University (@BU_Tweets) July 11, 2016