How brands are using the Pokémon Go craze to 'catch 'em all'

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While brands use Pokémon Go to lure consumers, police departments and universities across the nation are tweeting out PSAs concerning the distracting new game.

by Diana Bradley July 11, 2016

Brands are using Pokémon Go to lure consumers into their stores. The game encourages players to walk around their neighborhoods looking for virtual Pokémon characters on their smartphones.

Pokémon Go is less than a week old but already experiencing the same levels of daily interaction as Twitter, so brands are finding their own way of getting in on the craze on social.

Some companies, such as Strand Book Store, are even lucky enough to be featured in the game as "Poke Stops" – AKA locations where players can collect supplies or let their characters do battle.

Check out the tweets below.

Best Buy

Cinnabon

Arby’s

Cincinnati Zoo

Monster

Strand Book Store

Optimum

Durham Bulls

Smithsonian

WWE

Consumers are also giving certain brands, such as Applebee's and Walmart, shout outs on social media, tweeting about Pokémon Go characters showing up at their locations.

Police departments across the nation and even some universities, meanwhile, are tweeting out PSAs concerning the distracting new game, reminding users to stay vigilant.


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