AMO re-enters Germany with new partner Deekeling Arndt Advisors

The partnership also includes Abernathy MacGregor in the U.S., Maitland in the U.K., and National Public Relations in Canada.

NEW YORK: AMO, a global partnership of financial and corporate communications consultancies, has added German strategic communications shop Deekeling Arndt Advisors to its global roster, AMO said on Monday.

Deekeling Arndt is the 12th partner to join the alliance, and it will enable the group to "serve the financial communications needs of companies operating in and outside the German market," it said in a statement. The partnership, which also has four associate firms, has 47 officers around the world.

Deekeling, founded in 1995, has a 70-person team, with offices in Berlin, Dusseldorf, and Frankfurt. The firm has advised DAX 30 companies and medium-sized organizations in sectors including energy, retail, banking and insurance, IT and telecomms, and healthcare.

"This will enable us to continue to grow by servicing the financial communications needs of our clients far beyond the German market," said senior partner Egbert Deekeling, in a statement.

AMO used to have a footprint in Germany via Hering Schuppener, said Angus Maitland, co-chairman of AMO and chair of the eponymous U.K.-based agency, which is a founding member of the alliance.

WPP owned a 49% stake in Hering Schuppener when it joined AMO in 2001, but the agency left the alliance after the London-based holding company took a majority stake.

AMO said last month that it has expanded into South Korean by incorporating Macoll Communication Consulting as an associate partner.

The partnership also includes U.S.-based Abernathy MacGregor Group; Maitland in the U.K.; Havas Worldwide Paris in France, Belgium, and Dubai; Llorente & Cuenca in Spain, Portugal, and Latin America; Hirzel.Neef.Schmid.Counselors in Switzerland; and SPJ in the Netherlands.

Other members are Porda Havas in China; Ad Hoc Communication Advisors in Italy; National Public Relations in Canada; Hallvarsson & Halvarsson in Sweden; and Russia-based EM.

The group’s four associate members are Financial & Corporate Relations in Australia; NBS in Poland, Japan’s Ashton Consulting; and Macoll Communication Consulting in South Korea.

A number of U.S.-based agencies have bolstered their operations in Germany in the past nine months, including Edelman, Ketchum, Golin, and Allison+Partners, with many calling the country a bright spot in the European Union. Ketchum is consolidating its firms in the country, Ketchum Pleon, Brandzeichen, and Emanate, under the Ketchum Germany banner.

Maitland added that he’s confident that the U.K.’s planned "Brexit" from the European Union will not negatively impact Germany’s place as an important market.

This story was updated on July 11 with quotes from Maitland and additional information.

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