The campaign involves multiple agencies – the concept was created, managed and executed by out-of-home advertising specialist JCDecaux. PR was handled by Manning Gottlieb, creative by Feref and media was managed Manning Gottlieb OMD and Talon.
The central part of the promotion is a sculpture of the iconic Stay Puft Marshmallow Man in the station. There is also a pop-up retail unit, which mimics the look of the New York Subway entrance. This is being run in partnership with Forbidden Planet, allowing commuters to buy limited edition Odeon tickets and souvenir tins.
Those passing through the station are encouraged to share their pictures using the hashtag #ghostbusterswaterloo. So far there has been plenty of praise for the execution.
Spooky commute this morning. Waterloo looking amazing #Ghostbusterwaterloo pic.twitter.com/9saQTDDlg1
— David Lambert (@dlambert72) July 11, 2016
The @Ghostbusters takeover of @LondonWaterloo is amazing! #GhostbustersWaterloo pic.twitter.com/SNHT3pDotL
— WayneDavid (@WayneDavid81) July 11, 2016
Love the PR stunt, slime on the cameras #ghostbusterswaterloo pic.twitter.com/D2hbfezbq3
— Richard Hayes (@mohicanrunner) July 11, 2016
We can't take responsibility for this one, but great marketing for the new Ghostbusters film #ghostbusterswaterloo pic.twitter.com/5kFnk76HRk
— Datum (@datumcp) July 11, 2016
Something strange! The @ForbiddenPlanet booth at #ghostbusterswaterloo pic.twitter.com/J2KmSGPGVW
— Forbidden Planet (@ForbiddenPlanet) July 11, 2016
