The campaign involves multiple agencies – the concept was created, managed and executed by out-of-home advertising specialist JCDecaux. PR was handled by Manning Gottlieb, creative by Feref and media was managed Manning Gottlieb OMD and Talon.
The central part of the promotion is a sculpture of the iconic Stay Puft Marshmallow Man in the station. There is also a pop-up retail unit, which mimics the look of the New York Subway entrance. This is being run in partnership with Forbidden Planet, allowing commuters to buy limited edition Odeon tickets and souvenir tins.
Those passing through the station are encouraged to share their pictures using the hashtag #ghostbusterswaterloo. So far there has been plenty of praise for the execution.