Breakfast Briefing: The 9 stories PR pros need to know on Friday morning, 7.8.2016

Obama calls sniper killings of police officers a "vicious, calculated, and despicable attack;" June jobs numbers due out this morning; Twitter negotiates with sports leagues; Theranos' Holmes banned from running a lab for two years.

Five police officers were killed and 7 were injured in Dallas by sniper fire near a protest of the police killings of Philando Castile and Alton Sterling. The incident was captured on Facebook Live, as was the aftermath of Castile’s death a day earlier. President Obama, speaking in Poland at a NATO summit, called the shootings of officers a "vicious, calculated, and despicable attack." Neither major presidential candidate had responded on Twitter or otherwise to the officers being shot as of 7 a.m. EST. Update: Both Hillary Clinton and Donald Trump tweeted about the incident later Friday morning.

What to watch this morning: June’s jobs report, due out at 8:30 a.m. EST. Analysts and investors are looking to see if it continues the disappointing trend of May’s jobs numbers or picks up the pace. Analysts expect the unemployment rate to tick up to 4.8%. Update: The U.S. economy created 287,000 last month, much more than the 175,000 expected, and the unemployment rate moved up slightly to 4.9%.

President Obama wrote an op-ed for the Financial Times saying NATO is at its most important moment since the end of the Cold War, facing threats from Russia and the Islamic State and uncertainly from the U.K.’s "Brexit" vote to leave the European Union. Obama urged western leaders to stick together and said the alliance faces new risks such as cyberattacks.  

Twitter is negotiating streaming deals with the NBA, Major League Soccer, and media company Turner, according to Recode. It’s unknown whether the microblogging platform wants to stream live games, similar to its deal with the NFL, or pre- and post-game content or highlights.

Theranos said in a statement that its CEO, Elizabeth Holmes, has been banned from operating a lab by U.S. authorities for two years. The certification of Theranos’ Newark, California, laboratory has been revoked and the company is also expected to pay a financial penalty. The effectiveness of Theranos’ blood-testing products has been questioned by regulators and the media in recent months.

A bill requiring food manufacturers to display genetically modified ingredients on their labels has passed the Senate. The legislation would require GMOs to be disclosed via words, logos, or a scannable barcode. The bill is expected to pass the House of Representatives, according to the Huffington Post.

Volkswagen owes California $86 million in civil penalties in addition to the nearly $15 billion it agreed to pay customers and government agencies last month, state Attorney General Kamala Harris said Thursday night. The penalties stem from the automaker’s use of "defeat devices" on its diesel automobiles to evade emissions testing.

Snapchat isn’t doing enough to warn young users about sexually explicit material on its platform, according to a lawsuit filed Thursday in Los Angeles on behalf of one family. Earlier this week, the company rolled out Memories, a platform that lets users recycle old images and videos form a private archive.

Eric Fehrnstrom, the communications director for Mitt Romney’s presidential campaign in 2012, is being criticized for comparing Hillary Clinton and O.J. Simpson on Twitter. "Is @HillaryClinton the new O.J. Simpson? FBI decision could turn out to be a blessing in disguise for Republicans," he tweeted on Wednesday. 

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