Watch: Spurs launch new Under Armour kit live on Facebook

Premier League runners-up Tottenham Hotspur and kit supplier Under Armour this morning broadcast the launch of their new home and away kits in a live Facebook broadcast, the first time the club has done this.

The 15-minute broadcast happened at 8.45am UK time today, with players Christian Eriksen, Victor Wanyama, Michel Vorm and Kieran Trippier showcasing the new strips live from Spurs' Enfield training ground.

The club had published teasers on its social channels to encourage fans to tune in live, and the recording remains available on the page. Less than two hours after broadcast, it had been viewed more than 60,000 times and received 4,000 reactions.

A staffer at PrettyGreen – Under Armour's retained PR agency, which worked on the launch – told PRWeek that the firm found content released to Facebook before 10am tended to gain more traction.

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