BRUSSELS: Worldcom Public Relations Group has elected this year’s officers for its global and regional boards during its annual general meeting in Brussels. It re-elected Scott Chaikin as chair of its global board of directors for a second consecutive year-long term.
Eighty of its 91 members participated in the vote at the May general meeting.
"My main goals [this year] center around the idea of increasing the value of the partnership to the partners by making better use of our knowledge," said Chaikin, who is also the executive chairman of Cleveland-based Dix & Eaton.
He described knowledge-sharing initiatives the alliance has undertaken, such as building up its internal content program and mentorships. Worldcom also launched a marketing effort last year, including an accelerated SEO program and digital advertising, to enhance the value of the group’s brand.
Chaikin said coordinating among the group’s 91 members will be his greatest challenge, as well as "making efficient use of [each member’s] knowledge." He noted that Worldcom’s member firms stay in the group for an average of 13 years, which he contended is a longer retention rate than those of its competitors, citing a third-party study from last year.
Worldcom’s global board officers include chair-elect Patrik Schober, MD of Pram Consulting; past chair Stephanie Paul, MD of the Phillips Group; and treasurer Marie-Josée Gangon, president and founder of Casacom.
About three-quarters of Worldcom’s global board members are returning as officers, Chaikin added.
The group’s members also elected Thomas Van Blarcom, MD of TQPR, as Asia-Pacific region chair; András Nagy, MD of Probako Communications, as EMEA regional chair; and Tom Donoghue, president of Donoghue & Associates, as Americas regional chair.