In November, the copyright body announced a new licensing structure for PR firms wishing to share news clippings with clients, which it said simplified administration for agencies.
The PRCA vowed to challenge the new licence, and attacked the CIPR for its role in consulting with the NLA ahead of its release.
Statistics released to PRWeek by the NLA say that in April and May 2016, 96 per cent of the agencies that renewed their licence opted for the new one. This is an increase in initial take-up, with that figure for the six months following the new licence's introduction being 71 per cent.
The NLA works with 1,400 PR agencies. Half of PR agencies with five or fewer staff do not require any other form of copyright licence other than the new licence, the NLA said.
Henry Jones, the NLA's MD, who joined the organisation from Meltwater in March, said: "We've been delighted by the reaction of the PR industry. As our work to introduce this new licence shows, we're always open to suggestions from industry about how we can work together to improve and simplify the licensing system. This new licence is a positive step forward, both for agencies and the journalism that their licence fees support."