Featured in this issue:
Newsmaker – Geoff Morrell, SVP, U.S. communications and external affairs, BP America, steers the oil and energy behemoth through turbulent waters and, in the process, helps the brand take back its story.
Power List – PRWeek chose 50 power players who are redefining the new role of communications, PR, and marketing and elevating their brands to the highest levels of market leadership. This elite list of game changers reaches across top brands and agencies. This section highlights how these communicators have skillfully steered brands through opportunities and challenges.
CEO Q&A – Sahand Barati of the International Drone Racing Association reveals how he’s propelling the sport of drone racing to heady heights from a standing start.
CMO Q&A – Berta De Pablos-Barbier at Mars Chocolate North America dishes ?on how M&M's has continued to "stay cool" with consumers for decades.
JQ&A – Robin Fields, managing editor of ProPublica talks about investigative journalism strategies and its collaborative work on "An Unbelievable Story of Rape" with The Marshall Project.
Market mindset – Doha – Fatima Sultan Al Kuwari, senior director of brand and corporate responsibility at Ooredoo Group, says there’s greater international interest as the country’s profile has grown on the world stage.
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