The organisation – known in full as the Public Relations Consultants Association since it was formed in 1969 – launched a consultation at the end of May on changing the name, citing the need to reflect the fact that it was no longer limited to just those working as consultants, and the blurred lines between different professions within the broader marketing and comms arena.
It has today announced that the two most popular options emerging from that consultation were the Public Relations and Communications Association and the Professional Communicators’ Association.
Other suggestions gaining less support included: Communications Collective UK, UK Communications Association, PR etc UK, Public Relations Professionals Association, Professional Reputation and Communication Association and Reputation Management and Communications Association.
"The overwhelming response to the Consultation has been that members and non-members alike would like to see a change of name. Very few of those who responded to the consultation would like us to stay with the current name," the announcement said.
The PRCA's 16-strong board, which includes director-general Francis Ingham, will meet on the afternoon of 26 July, and announce its decision on the name on 28 July.