NFL makes $10m commitment to back new anti-sexual-violence initiative

The National Sexual Violence Resource Center took the lead on Tuesday explaining the creation of Raliance, a new initiative backed by sexual-violence-prevention groups and the NFL.

Ford Field, home of the NFL's Detroit Lions. (Image via Wikimedia Commons, CC BY 2.5).
Ford Field, home of the NFL's Detroit Lions. (Image via Wikimedia Commons, CC BY 2.5).

WASHINGTON: The NFL is putting $10 million towards ending sexual violence by partnering with three prevention organizations to create a partnership called Raliance, one of the groups said Tuesday.

The National Sexual Violence Resource Center announced the partnership on Tuesday morning, noting that the group also includes the California Coalition against Sexual Assault and the National Alliance to End Sexual Violence.

The NFL had not made a public statement on the partnership as of 2 p.m. EST on Tuesday, but its communications department’s Twitter account retweeted the National Sexual Violence Resource Center’s announcement.

Raliance will be based in Washington, D.C., and be "dedicated to ending sexual violence in one generation," according to its website.

In the first round of grants, $1.2 million will be distributed next month among 27 organizations across the country. The rest of the money will be awarded over the next five years.

The NFL has struggled to respond to its players being arrested for or charged with domestic violence in recent years, most notably former Baltimore Ravens running back Ray Rice, who in 2014 was caught on video dragging his apparently unconscious fiancée out of an elevator. The league and its commissioner, Roger Goodell, received backlash for only initially suspending Rice for two games.

The NFL began working with the National Sexual Violence Resource Center in 2014. The league pledged financial support to the organization and the National Domestic Violence Hotline after the Rice incident.

The NFL also partnered with the No More Project in 2014 on a series of PSAs featuring NFL players talking about ending domestic violence and sexual assault. PSAs backed by No More have run during the last two Super Bowls.

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