The supermarket chain, which sponsors the Iceland football team, rebranded its Leicester store yesterday in the build up to England vs Iceland match. The island nation then completed a shock 2-1 victory over the inventors of football.
The @IcelandFoods Twitter account generated plenty of goodwill thanks to the witty interactions of its social media team, which is run by the agency Tangerine.
Maybe we should have done the Target Challenge with the #ENG players rather than #ISL may have helped #ENGICEhttps://t.co/JRgl36xc0N
— Iceland Foods (@IcelandFoods) June 27, 2016
Iceland's social media team won several plaudits.
@prweekuknews @MarketingUK can you pretty please give @IcelandFoods a medal for rocking social media last night. Much needed humour :-)
— Denise Rawls (@Denise_Rawls) June 28, 2016
Ohhh bravo @IcelandFoods - your tweets have been most amusing this evening. Give your social media team a pay rise! #ENGICE #EURO2016
— Kate Wakefield (@kate_wake) June 27, 2016
The news site Joe.co.uk quickly created a spoof Iceland ad mocking the England football team, which has already been viewed more than 11.9 million times on Facebook.
Iceland approved.
@Samjfallows seen that. Great use of our ad ??
— Iceland Foods (@IcelandFoods) June 27, 2016
