PRCA, ICCO and AMEC launch group to provide feedback on measurement framework

The new communication evaluation framework shows users how to implement the Barcelona Principles 2.0, which launched in September, and link organisational objectives to comms objectives, outputs, outtakes, outcomes and organisational impact.

Francis Ingham, PRCA director general and ICCO chief executive, said the PRCA and ICCO are committed to supporting the new framework from AMEC, which represents a leap forward in PR measurement education and best practice.

"As part of that commitment, we will engage our global network of PR professionals in the process of getting under its skin and applying its guidance to real life experience," he said.

The new group will perform controlled testing of the new framework. Those who would like to take part in the working group can contact Ingham at ceo@prca.org.uk.