Ukonwa Ojo, senior global director at Knorr Masterbrand at Unilever, spoke to Campaign at Cannes about the Cannes experience, her transition from Durex to Knorr, and the success of Knorr’s Love at First Taste campaign.
She said Cannes was a great place to "invest in yourself" through networking and panels and learn about the industry.
Ojo also discussed why Knorr’s Love at First Taste campaign took off and the responsibility of preserving the legacy of a 178-year-old brand such as Knorr.
"It’s great as a marketer to be able to tap into that human desire for food and for flavor and use that as an opportunity to reach out to new people and bring them into the brand," Ojo said.
