When BlueFocus launched its IPO in Shenzhen in 2010, the Chinese firm wanted to copy WPP’s model to expand its business quickly via activations in China and the global market. But the media environment has since changed, and BlueFocus now aims to be a "new type" of holding company, the firm’s chairman and CEO Oscar Zhao told PRWeek in Cannes.
"Now it is more and more clear [how] technology and data are more and more important in the industry," Zhao said. "Usually, we have an advantage in creative, content, and service, but now it is about technology, data, and product. So combining [these] things together, we want to find a new competitive advantage in the industry."
Such a combination, he added, saves money and promotes efficiency for clients’ marketing activities.
Check out the video below to hear what Zhao had to say about BlueFocus’ objectives and how the firm is using platforms such as Facebook to expand Chinese clients’ businesses in the global market.