CANNES, FRANCE: Edelman won a Bronze Entertainment Lion on Friday night at the Cannes Lions International Festival of Creativity.
Edelman Los Angeles scored a Bronze Lion for its work on the Hack in Black campaign for client Activision promoting the Call of Duty: Black Ops 3 video game. The win took place in the Use of Brand/Product Integration into an Existing Brand Experience subcategory.
The campaign was nominated twice in the category, as well as in the Media Lions and the PR Lions.
Ketchum’s work on behalf of client General Mills was also nominated in the Music Lions category.