How and why the 'big six' got behind the UN goals with Common Ground alliance

WPP CEO and founder Sir Martin Sorrell and the United Nations comms leader tell PRWeek how and why the world's six biggest marcoms holding groups got together to launch a scheme in support of the UN's Sustainable Development Goals.

by Steve Barrett and Sam Burne James
Ban Ki-moon with five of six holding firm bosses today (Dentsu's Tadashi Ishii could not attend)
Ban Ki-moon with five of six holding firm bosses today (Dentsu's Tadashi Ishii could not attend)

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