Integrated communication agency Zeno Group and marketing measurement company Logic Origami have formed a global partnership.
The agencies are teaming up to provide brands with real-time marketing performance data and analysis, together with targeted insights across paid, owned and earned media channels.
The move is in response to what the agencies say is a rapid shift in marketing towards mobile-first, app-driven ecosystems leading to a big increase in spend on marketing technology and tools over the next two years.
Zeno Group says the partnership with Origami Logic will allow the agency to provide a centralised, data-driven approach to their marketing and communications efforts.
"Brands need to optimise at every opportunity to drive efficiency of marketing dollars. With this partnership, they can get an unprecedented view into all their ongoing campaigns deployed over a multitude of online channels," said John Kerr, chief digital officer at Zeno Group.
"This is probably the single most important step in closing the widening gap between data and insights and get the best possible value from marketing spends."
Opher Kahane, CEO and co-founder of Origami Logic, said: "Our partnership with the Zeno Group allows continued delivery of enhanced measurement and insight capabilities to brands looking to connect with customers and respond faster to their engagement moments across channels."