Boutique communications firm Hive Consulting has hired Prisca Hoo as account director in its Singapore office.
Hoo has more than 15 years’ industry experience working with lifestyle and luxury brands including Louis Vuitton, Adidas, Absolut Vodka and Pan Pacific.
She joins from Tourism Australia, where she was PR manager for Singapore and Indonesia, managing PR campaigns and marketing activities.
In her new role at Hive, Hoo will look to develop new client relationships and grow the agency’s account portfolio.
"I am excited to be part of a stellar team of consultants who made me feel really welcomed right from the start. I also look forward to making a difference with what I bring to the team," Hoo said.
"Our aim is to make Hive the go- to agency for clients who are looking for nimble and dynamic business partners to grow their brand."
Kristy Weller, founder and managing director of Hive, said: "Prisca’s extensive experience both in consulting and in-house roles will be a great addition to our team.
"Her in-depth knowledge of the travel, lifestyle and consumer sectors in particular will add value for our growing client base in Singapore and the region."