Edelman, Ogilvy, Prime and Engine make shortlists in non-PR awards at Cannes

The shortlists for four further awards were announced at the Cannes Lions this morning - with Edelman scoring four nominations across three of these and several other PR firms also mentioned.

Edelman, Ogilvy, Prime and Engine make shortlists in non-PR awards at Cannes

Edelman and sister firm Zeno were nominated a total of four times in the PR Lions shortlist, announced yesterday, while the leading PR player was Weber Shandwick, courtesy of a slew of nominations for its Swedish subsidiary Prime.

The festival's organiser this morning published the shortlists for the creative data, cyber, media and mobile awards.

Edelman's Antidiary campaign for Samsung Mobile was nominated twice in the influencer/talent and community building/management categories of the Cyber Lions. The work was led by Edelman's New York office.

In the Media Lions, Edelman's San Francisco office was nominated for use of social platforms for its #PsMystery campaign for Adobe (see video below), and the firm's Los Angeles team for network/connected mobile technology for a campaign for video game Call of Duty: Black Ops 3, which had also been nominated in the PR Lions.

Prime's House of Clicks campaign for property website Hemnet was nominated in the co-creation and user-generated content section of the Cyber Lions, and for use of data in the Media Lions. The campaign was triple-nominated in the PR Lions.

The blood donor drive Missing Type, by London's Engine Group, was twice nominated in the social purpose and social business categories of the Cyber Lions. The campaign has so far been a Health Lions winner, a PR Lions nominee and was a favourite of PRWeek Global Power Book entrants this year.

In the Mobile Lions, Hill+Knowlton Strategies' London team was nominated in the content for user engagement category for its campaign A Valentine from Adidas, and Ogilvy PR's London office was listed as joint entrant (alongside sister firm OgilvyOne) for its Roam Delivery campaign for Volvo, in both the activation by location and utilities categories.

There were no PR firms shortlisted in creative data. All four sets of awards will be handed out on Wednesday night.

Stay tuned to PRWeek later today for coverage of the PR Lions winners.

John Harrington also contributed to this report

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