After the company’s "Netflix" icon changed into an "N," media outlets began reporting that Netflix had changed its logo. The company has been responding directly to social media users, explaining that the logo isn’t going away – rather, the "N" icon is just a "new piece of [Netflix’s] overall look."
@NicholeDWBZ Just added another piece of pizazz to our look- our logo isn't changing.— Netflix US (@netflix) June 20, 2016
@J_Mendoza8 We just got a new 'do- keeping it fresh. Our logo isn't going anywhere, the icon is just a new piece of our overall look.— Netflix US (@netflix) June 20, 2016
@nikhilwad Not a new logo! The N is an icon and a new creative element to live with our logo. The current Netflix logo is here to stay :)— Netflix US (@netflix) June 20, 2016
@jjleedesign Nope! Just added a little flair with a new Icon. New piece of statement jewelry, if you will ;)— Netflix US (@netflix) June 20, 2016
"We are introducing a new element into our branding with an N icon," a Netflix rep said via email. "The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future."
Many social media users weren’t convinced, and some were not happy.
I want the old Netflix logo back. *cries uncontrollably*— Trudy (@thetrudz) June 20, 2016
At press time, Netflix had not released any additional information about the new icon.