Aedhmar Hynes deeply believes in innovation — the theory that technology, progressive thinking, and courage can solve the world’s hardest and most meaningful problems. This shared belief has defined our valuable and productive partnership of many years.
I remember my first meeting with Aedhmar back in 2001, when IBM was moving from some 40 PR agencies to a few strategic partners. Our discussion quickly moved where nearly every discussion with Aedhmar goes — toward the possibilities of emerging technologies for world-changing progress. Over the years some, perhaps most, of those innovations have turned out to be dead ends. But, of course, some do fulfill their promise.
And Aedhmar is there, always seeking the new, driven by her curiosity and her passion for her clients — and for her colleagues in PR. Aedhmar provokes, challenges, and enlightens. She is a leader and thinker of the first rank.