Peter Granat, CEO, Cision: Power List 2016

2016 rank: 44

Peter Granat, CEO, Cision: Power List 2016

"Cision has been working on a strategy to simplify comms and the marketing landscape," said Peter Granat earlier this year. "There’s a real need to do that in an integrated way."

To accomplish that, Chicago-based Cision has been on an acquisition and merger spree, most recently announcing plans to merge with PR Newswire. Other deals included a merger with Vocus in 2014 and the acquisition of Visible Technologies and Gorkana.

Granat said of the acquisition: "We’ve been working on building out an end-to-end comms platform, and the combination with PR Newswire gives us a market-leading, multimedia content-distribution network, as well as tools beyond [media relations] for IR."

Cision also gains a global network of more than 600,000 journalists and bloggers and a client base of more than 40,000 public and private companies, organizations, and agencies.

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