In brief: MHP expands Kleenex work, Aduro wins Mr Men, Newmarket, Manifest London

MHP to handle Kleenex social media, Aduro wins Mr Men campaign, Bell Pottinger gets influential with Air France and more from PRWeek UK.

MHP to handle Kleenex social media

Tissue brand Kleenex has given MHP, its existing retained PR agency, a new social and digital brief that will include managing its social channels. The agency has worked for Kleenex for nearly a decade.

Aduro wins Mr Men campaign

Sanrio, the owner of the Mr Men and Little Miss brands, has appointed Aduro Communications to deliver an anniversary campaign around the brand’s 45th birthday this year. The brief focuses on enhancing the Mr Men archive, and will include a live event.

Bell Pottinger gets influential with Air France-KLM

Bell Pottinger's digital division has been appointed on an retained brief by the airline group Air France-KLM to collaborate with bloggers and social influencers to help drive awareness of the brand and improve website traffic and sales.

Newmarket hires Mischief

Newmarket Racecourses has appointed Mischief PR to work on a summer campaign celebrating its 350th anniversary, including an influencer campaign designed to bring the brand to a new younger, digitally savvy audience.

Maja Zupan joins Manifest

Maja Zupan has been appointed by Manifest London as brand strategy director. She joined earlier this month from Nelson Bostock and had previously worked at Band & Brown, with clients including Facebook, HTC and Sony.

Henry Elliss moves to Good Relations

Henry Elliss, formerly a director at Tamar SEO, Social & Mobile, has joined Good Relations as a senior online strategist in its content marketing team. Elliss is a prolific parenting blogger in his spare time.

Personal Group hires Limelight

Employee services and benefits provider Personal Group has appointed b2b PR agency Limelight to manage its media profile, including a thought leadership profile and work to raise the profile of Hapi, Personal Group’s bespoke app for delivering employee benefits.

Ramarketing wins Slovak pharma firm

Newcastle's Ramarketing has been appointed to provide global PR for 650-employee Slovakian pharma firm Saneca Pharmaceuticals, with a brief to "position the company as a technically agile, progressive and responsive CMO partner for companies looking to outsource pharmaceutical manufacturing".

Westminster Advisers retained by L&Q

Westminster Advisers has been reappointed by L&Q for a public affairs and comms brief as it prepares to merge with two other housing associations. The agency, which now has an expanded brief, will help the housing association work with central Government and City Hall to increase the supply of affordable housing.

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