If they are honest with themselves, some of the powers-that-be at Goldman Sachs probably breathed a small sigh of relief when Jake Siewert’s predecessor Lucas van Praag headed off into the sunset and retired in 2012 from his high-profile spell at what was reputedly the highest-paid job in communications.
Since taking over the top PR role at the investment bank, Siewert has adopted a lower profile than the ebullient, quick-witted, and very knowledgeable van Praag. But this should not be taken as a sign of weakness, rather as a difference in style.
As a former counselor to the U.S. treasury secretary from 2009 to 2011, during which he acted as a liaison to the business community, and, prior to that, serving time with the Clinton administration from 1993 to 2001, culminating in becoming White House press secretary, Siewert is certainly not wet behind the ears. He also had eight years at metals manufacturer Alcoa as head of global communications.
Siewert’s wide-ranging view of business allied with his battle-hardened comms skills serve the investment banking giant well as it seeks to continue the reputation-rebuilding process following the financial meltdown of 2008.