18 UK PR nominations at Cannes, including two for Freuds and three for Engine

UK PR and ad agencies have received a total of 18 nominations in the Cannes Lions.

Flying the flag (Credit: Bill Burris via Flickr)
Flying the flag (Credit: Bill Burris via Flickr)

After the US' 40 nominations, the UK was tied second with Sweden as the country with the most nominations - and one ahead of France on 17.

The UK PR firms nominated (in order of appearance on the shortlist) are:

  • The Romans for No Label: The World's First Transgender Beer (Client: Brewdog) in the food and drink category
  • Two for Freuds for Change4Life Sugar Smart (Client: Public Health England) in public sector, and another for The Global Goals Campaign (Client: Project Everyone) in multi-market campaigns
  • Three nominations for Engine London for Missing Type (Client: NHS Blood and Transplant and National Blood Week) in media relations, innovative use of social media and innovative campaign led by PR (nb: this won a Gold Lion in the Health & Wellbeing Lions)
  • Pitch PR for Switching Saddles - Victoria Pendleton (Client: Betfair) in sponsorship and partnership
  • Taylor Herring for Dad Dancing at Thorpe Park (Client: Thorpe Park Resort) in cost/creative performance PR campaign (see film at end of story)

The non-PR firms on the list are:

  • Chi & Partners for Slide Amazing in Motion (Client: Lexus International) in luxury goods and services
  • FCB Inferno for Change Please (Client: The Big Issue) in charity and not-for-profit
  • Two nominations for Grey London for #Jointheherd (Client: WildAid) in charity and not-for-profit, and social community building/management, and a third for The Ivory Burn (Client: WildAid) in response/real-time activity
  • Two nominations for Ogilvy & Mather for Breathless Choir (Client: Philips) in corporate communications and reputation management and media relations (nb: this won the Pharma Lions Grand Prix), and a third for #LeBigSwim (Client: Heineken) in celebrity endorsement
  • Blue Hive London (A WPP agency) for Merry Little Cars (Client: Ford) in internal communications and employee engagement
  • McCann for Survival Billboard (Client: Microsoft XBox/Tomb Raider) in content-led engagement and marketing

Winners will be announced on Tuesday evening.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in