The inaugural Arnold Classic Asia Multi-Sport Festival has hired Sinclair Communications as its PR partner.
The Arnold Classic Asia, to be held in Hong Kong from 19 to 21 August, is a festival first established in the US by Arnold Schwarzenegger.
It is a celebration of sport, fitness and health that will feature international sporting celebrities, elite performances and activities for people of all ages.
Sinclair is in charge of leading an integrated PR campaign for the event, to drive awareness of the festival among Hong Kong’s growing fitness, health and wellness community.
"Hong Kong is getting fitter and it is an exciting time for us to be working with a world leading multi-sport festival that will only further encourage every Hong Konger to get with the programme, from kids and students to parents and fitness fanatics," said Kiri Sinclair, managing director of Sinclair Communications.
Businessman Richard Petty, chairman of the Arnold Classic Asia, said: "Hong Kong’s community comes together in a positive way for a lot of things, but this will be the first festival of sport in the region that brings families, friends and brands together at one time."