The intake of 30,000 Alstom employees. Exiting GE Capital. Relocating GE headquarters to a new home. Being challenged by a U.S. presidential candidate. For any other CCO, handling these issues would be a career’s worth of work. Not for Deirdre Latour. As CCO for just over a year, Deirdre has broken the boundaries of traditional communications as GE redefines its 124-year-old self in the digital era.
Deirdre handled it with her unique blend of strategic brainpower, roll-up-her-sleeves determination, and clever wit. She’s quickly become a trusted counselor to leaders across GE and beyond. She’s been crucial to guiding the company through issues such as the reauthorization of the Export-Import Bank while engaging investors and driving home the sale of GE’s appliance division. Deirdre has set a new standard for communicators, not only within GE, but throughout the industry.
Deirdre is a storyteller, and every day she helps write the story of what GE is meant to be. Her passion for her work has united and energized the function; and we are fortunate to have Deirdre at the helm. Maybe it’s best to describe her in the parlance of GE’s new neighbors, Deirdre’s fellow Bostonians, and simply call her what she is: "Wicked smart."