Donna Imperato, CEO, Cohn & Wolfe: Power List 2016

2016 rank: 16

Donna Imperato, CEO, Cohn & Wolfe: Power List 2016

Anyone who knows Donna understands the definition of passion. She is dynamic, direct, and very talented. Her fierce determination, understanding of her clients’ businesses, and rock-solid confidence have driven her to flourish as a leader, fueling Cohn & Wolfe’s growth.

When Donna took over as CEO in 2002, she set her vision to grow C&W into a global powerhouse and never looked back. She expanded its capabilities, as well as its worldwide footprint, and strategic acquisitions have enhanced its reputation and offering. Building on the agency’s strong brand marketing heritage, Donna evolved it into a fully integrated marcomms firm and the results speak for themselves.

Under her leadership, C&W has received major recognition for the agency overall and for its culture. Nothing is more important to Donna than her people — I should know as she fights for them tooth and nail. She has spent her career focused on attracting and developing the industry’s brightest, and has built C&W into a magnet for great talent.

I have known Donna for 16 years and, once she sets a goal, there is no stopping her. Good luck to anyone who tries — including me. We expect to see more big things from her in the years to come. No pressure Donna!

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