The documentary The Daughters of Mother India, credited in the shortlist to Weber Shandwick Mumbai and Responsible Films, is among 18 shortlisted entries in the Glass Lions. The film's director is Vibha Bakshi.
The award, which debuted at Cannes last year, recognises creative work that addresses gender inequality or prejudice.
It was launched in association with Lean In, the campaign founded by Facebook COO Sheryl Sandberg that aims to help women with challenges they face in the workplace. Last year’s winners included the multi-award winning #LikeAGirl for Procter & Gamble’s Always brand.
The shortlist, announced Sunday morning, is dominated by work from ad agencies. It includes Ladyballs for Ovarian Cancer Canada (agent: Grey Canada); Snapchat From the Closet for counselling service Oogachaga in Singapore (agent: Ogilvy & Mather Singapore); and #WomenNotObjects by Badgers & Winters, highlighting the objectification of women in advertising.
The Cannes Lions International Festival of Creativity began on Saturday (18 June) in the South of France, running until next Saturday (25 June). Yesterday saw the winners of the Health & Wellness Lions and the Pharma Lions being announced.
