Breakfast Briefing: The stories PR pros need to know on Friday, 6.17.2016

Cannes Lions Health & Wellness and Pharma shortlists; Russian track athletes could be banned from the Olympics; Sanders doesn't endorse Clinton in message to supporters; Curry loses cool in wild game-six loss to Cleveland; Elon Musk tweets failed rocket landing.

Breakfast Briefing: The stories PR pros need to know on Friday, 6.17.2016

The early news from the South of France: Weber Shandwick’s work for Excedrin and MSLGroup’s efforts on the Always #LikeAGirl campaign have been shortlisted for Health & Wellness Lions, as has Ogilvy & Mather’s labors for numerous clients. Advertising agencies gobbled up most of the nominations on the Pharma Lions shortlist.

The International Association of Athletics Federations, the FIFA of track and field, could ban Russia’s track team from this summer’s Olympic Games in Rio de Janeiro. Its decision is expected late this morning. Burson-Marsteller’s European arm is supporting the country as it responds to a major performance-enhancing drug scandal.

Bernie Sanders emphasized in a video message to supporters that he’ll do his part to help Hillary Clinton defeat Donald Trump this November. However, he did not endorse Clinton or formally end his campaign, despite the former secretary of state having sealed up the number of delegates needed for the nomination earlier this month. Sanders is also losing leverage to shape the Democrats’ convention platform, according to Politico.

Warriors star Stephen Curry surprisingly lost his cool near the end of a wild game-six loss to Cleveland on Thursday night, getting ejected, throwing his mouthpiece, and hitting a fan sitting courtside. The league’s MVP apologized and shook the fan’s hand moments later. Yet what really turned heads was Curry’s wife tweeting after the game that the NBA Finals are "absolutely rigged for money."

Give Elon Musk credit for transparency. After a SpaceX booster rocket’s attempted landing on a barge in the Atlantic Ocean didn’t go as planned on Wednesday, the technology mogul tweeted a video of the crash landing, explaining what went wrong. 

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