Social influencers now more popular for brand campaigns than traditional celebs

UK PR and marketing professionals are now more likely to use social media influencers than other types of 'traditional' celebrity - and favour YouTube as the channel for these campaigns, research reveals.

by Sam Burne James
Zoella (l) tops Ronaldo for brands, says study (Credits: Dominic Lipinski/PA Wire / Kento Nara/Geisler-Fotopress/DPA/PA Images)
Zoella (l) tops Ronaldo for brands, says study (Credits: Dominic Lipinski/PA Wire / Kento Nara/Geisler-Fotopress/DPA/PA Images)

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