What I do: ColorComm's Lauren Wesley Wilson

ColorComm president Lauren Wesley Wilson explains what her organization does, what she misses about her previous life on Capitol Hill and in the agency world, and what TV gets wrong about the Washington, D.C., crisis communications fixer.

What I do: ColorComm's Lauren Wesley Wilson

Morning ritual
My morning routine is pretty simple. Wake up at 5 a.m., at the gym by 6 a.m., and in the office by 9 a.m. After the gym, I scan all the morning shows, read the trades, check all social media platforms, and make lunch.

First app checked in the morning
Instagram. It’s the fastest-growing social media platform. My followers provide inspiration and motivation for me in real-time.

Too many people to name, and they didn’t even know it. The ones that were the most helpful were those who vocalized how I could be better and what I could do differently. I learned the most from the awkward and uncomfortable conversations.

Commute difficulty, on a scale of one to 10
One. I live down the street from the office.

What TV and the movies get wrong about D.C. strategic communications
That we only do political work. There is more to Washington, D.C., than politics and so many fascinating industries and professions here.

What they get right
That we are conservative and intense.

Book I’m reading
The Hidden Brain, by Shakar Vedantam

Business hero
Oprah Winfrey

Favorite guilty TV pleasure
The Real Housewives

Explain ColorComm in layman’s terms
ColorComm is a women’s empowerment platform that shares the stories of women of color working in the communications industry. Members can find job opportunities, speaking engagements, award nominations, contacts, and industry information. ColorComm Network offers membership for women in six cities across the nation. ColorComm’s Conference produces a three-day business retreat for media executives during the summer, located in Miami.

I focus on business partnerships, securing financial funding, and setting the strategy for the year.

Things I miss about agency life and being a Capitol Hill aide
From the agency: the clients who kept you on your toes; from Capitol Hill: preparing my member of Congress for TV segments each week.

One thing people don’t realize about working in Washington, D.C.
You need to have tough skin and you’ll do just fine.

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