Edelman boosts Hong Kong leadership
Adrian Warr named managing director and Carolyn Hammond joins the agency.
Avon to part with Maria Sharapova as the face of Luck perfume
The beauty company contended Wednesday that its decision to end its relationship with the tennis star had nothing to do with her two-year suspension from professional tennis.
Data journalism is the love child of data and content marketing
Linking a brand’s data with content marketing creates authority and highly sharable content, Campaign Asia’s first DMA (Data | Marketing | Analytics) conference hears.
Apple wants a piece of the US$100 billion mobile ad market
Apple is going after a piece of the US$100 billion mobile advertising market and setting up an even deeper rivalry with Google.
Vietnam probably one of the best beer markets: Heineken
Heineken is pouring money into Vietnam, which lags only Mexico on profitability for the Dutch beverage giant, according to the company's Asia Pacific President Frans Eusman.
Why it's time to invest in India: Experts
Big names like Amazon are betting on India and investors should as well, two experts said Wednesday.
China will be bigger for the box office than the US next year: PwC
China — not the US — is projected to be the leader in box office revenue in 2017, according to PricewaterhouseCoopers.
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